TIEMPO EXTRA
With no money and less time, we created a campaign to promote “Tiempo “Extra”— a Miami Design Week gallery that upcycled used Inter Miami gear into sustainable art.
A commentary both on the future of the sport, and of our planet.
The exhibit drew significant attention, attracting visitors from across Art Basel. Tiempo Extra generated more than 49 million impressions, and was featured in an exclusive article by SoccerBible, linked
Our role: Concept and execution alongside an ACD team - developing photography, motion, and OOH.
A commentary both on the future of the sport, and of our planet.
The exhibit drew significant attention, attracting visitors from across Art Basel. Tiempo Extra generated more than 49 million impressions, and was featured in an exclusive article by SoccerBible, linked
Our role: Concept and execution alongside an ACD team - developing photography, motion, and OOH.
Ahead of the opening, we teased the pieces throughout Miami, where soccer is an inseperable part of the culture.
We brought them back to where they were born.
We also spent time in the gallery with Argentinian artist Carlos Herrera, capturing his process and how the work came to life in the space.
ECD: Bruno Luglio
Design Director: Damien Bertels
ACD: Jason Getty
ACD: Mari McMurray
CW/Partner: Ryan King