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FILA BELLISSIMO

 
When high style and high performance come together around a storied Italian brand — that’s Bellissimo!
We created a 360 campaign to relaunch and reinvigorate FILA. Our role: Social concepting and production

BRAND FILM



TEASE content from around the Bellissimo Country Club 



We created content to SUSTAIN the film’s momentum, promote the new CASA FILA Collection, and reintroduce the FILA brand to a new social audience.





SUNDAY SCARIES
We translated our photography into trending social concepts





GELATO SPORTIVO
We concepted “Gelato Sportivo” as an Indian Wells activation and it ended up as its own :06




TROPHY ROOM



BELLISSIMO MOMENT AT WIMBLEDON
Congratulating Wimbledon’s newest champion, Barbora Krejčíková.




Agency: Sid Lee
ECD: Bruno Luglio
CD: Sara Phillips & Lucas Tristao
CW: Ryan King
Brand Film: Directed by Francois Rousselet & produced by DIVISION
Photography: Paulo Vivanco & Max Siedentopf
Social Editors: Andre Deko & Hongwon Suh